Our Team

Herbal Goodness is run by a truly phenomenal team of people dedicated to healthy living, supporting the environment and sharing the amazing goodness of Super Fruits. From varied backgrounds, each team member brings unique and invaluable expertise and industry knowledge-- And we all share the excitement about our company, our products, our values, and our future. Join us!



Unoma Okorafor Ph.D. - Founder & CEO
 Born in Nigeria, Dr. Unoma Okorafor obtained her   Master's degree from Rice University and her Ph.D.   from   Texas A & M University, both in Computer   Engineering. Prior to founding Herbal Goodness, Dr.   Okorafor worked as a software engineer and technical lead at the Education Technology Division of Texas   Instruments. She has also worked in leading research labs including Intel, Hewlett Packard, and IBM. Unoma enjoys working on creative ideas and applying her software knowledge to implement highly efficient and innovative processes and systems at Herbal Goodness. A 2013 recipient of the Anita Borg Institute Change Agent Award and the 2016 GEM Tech Award by ITU and UN Women, a graduate of INSEAD and Stanford University's Executive Program in Social Entrepreneurship, Dr. Okorafor is a passionate social entrepreneur and founder of the 501(c) non-profit Working to Advance African Women (WAAW) Foundation, which promotes STEM education for girls in Africa. Continuing in her efforts to help and educate the world, Unoma participates in speaking engagements at events such as SXSW. She is passionate about healthy living and sharing her great love for papaya with people everywhere. She enjoys hanging out with her husband and three children.

 

Robert Smith, Herbal GoodnessRobert Smith - Chief Operations Officer
Robert Smith brings over 30 years executive experience in various industries to the Herbal Goodness team. Robert has been an executive at Samsung and Apple as well as startups such as Infinite Power Solutions and most recently, American Metabolix, a sports nutrition company. Robert holds a BSEE from the University of New Mexico.

 

 

 

profileLaura Callahan - Director of Sales & Business Development 

Laura brings over 20 years of Sales, Marketing and Business Development experience to Herbal Goodness. Her customer first approach and dedication to brand integrity serves both our customers and retailers well. Laura's "quality integrity" priorities are the foundation and platform to building a successful and responsive sales department for both customers and partners alike.

Having worked with such brands as Coke, Anheuser Busch and Chobani, Laura brings intuitiveness, creativity and market knowledge  to further the growth of Herbal Goodness. Married with 6 boys, she spend her off time at a field, rink, or stadium. An avid dog lover she shares her home with Lily, a 160lb Mastiff a 130lb Rottweiler, Major and a little mutt named Ireland.


Lorraine Cook - Customer Care Manager              
Lorraine brings over 25 years of sales and customer service experience to bear at Herbal Goodness. She is extremely passionate about connecting with people and building lasting relationships. Lorraine began her career with Associated Medical Products as a customer service manager before moving on to Experian Corporation, where she worked for over 20 years as a senior account manager. In her starting role, Lorraine was an on the sales and support team managing several categories of accounts. As a senior account manager, she oversaw major accounts including Ford, Toyota, Chase, Bank of America, Neiman Marcus and JC Penney. 

Prior to Herbal Goodness, Lorraine was customer relations consultant, providing training to increase revenue for partner organizations. She has completed several high-level sales professional courses. Lorraine says, "By employing our creativity, challenging assumptions and constantly listening to our customers, we are helping to define the future of effective herbal remedies in the marketplace. I love to personally connect with customers and enjoy hearing their testimonials about how our products are helping them, and their feedback on what we can do better. I'm here to see things from the customers perspective. I always tell them, I am first and foremost on their side."

 

jhoanna stanners herbal goodnessJhoanna Stanners - Product Support Manager

Jhoanna is the Product Support Manager for Herbal Goodness. Born and raised in the Philippines. She graduated with a degree in Business Administration. Following university, she covered multiple projects relating to marketing and various market research projects. She believes and strongly support in Herbal Papaya’s mission to discover and provide premium super foods for healthy living.  As a mother, Jhoanna always looks for the best diet she can ever give to her kids. Now, she is honored to be part of an organization that shares the same perspective.


Miriam AbohMiriam Aboh - Creative Marketing and Branding Associate
Miriam is the creative marketing and branding associate at Herbal Goodness. She is a recent graduate from the Federal University of Technology, Minna Nigeria where she obtained her Bachelor’s degree in Microbiology. Prior to working with Herbal Goodness, Miriam worked at Ultimate Specialist Hospital as a laboratory scientist and also at Notore Chemical Industries, Nigeria where she served as a water analyst. 

Miriam is a digital marketing professional with incredible marketing skills and has shown proven strengths in social media management such as improving the company’s social media engagement by a 700% growth increase. She is very passionate about giving back to her community and has received awards for her work with non-profit NGOs, particularly WAAW foundation where she served for 5 years as a volunteer in empowering over 700 Africa girls through STEM education. She is actively involved in community development services committed to environmental protection and sanitation. Miriam enjoys reading, traveling and learning about the different cultures in the world. She is passionate about helping people unlock their potentials and believes changing the world begins with the individual.