Minimum Advertised Price Policy
Herbal Goodness Minimum Advertised Price (“MAP”) policy provides consistent and value-based pricing and protects Herbal Goodness and its vendors from price gouging, fluctuations, and under-valuation. Herbal Goodness ensures that all its retailers, health stores, health professional accounts, and distributors [collectively known as "Vendors"] provide end consumers with products, services, knowledge, and support necessary to maintain a high level of customer satisfaction. Herbal Goodness works hard to protect its goodwill, standards, reputation and market position.
The MAP & E-Commerce Policy:
- Dealers may advertise Herbal Goodness or Herbal Papaya products at or above the minimum advertised price. The MAP is equal to the Manufacturer's Suggested Retail Price (MSRP) displayed in our website, current price list, and/or catalog.
- Advertising that provides a lower price than the approved MSRP violates the MAP Policy.
- Any price with a “strikethrough” treatment is not considered a proper display of the MAP or higher price.
- Any advertised price, discounts such as coupons, or free accessories resulting in an effective advertised price for Herbal Goodness products at less than the MAP will constitute a violation of this Policy.
- A vendor who advertises bundles of products, which include Herbal Goodness products, must advertise the price or value of the Herbal Goodness products at or above the MAP. For example, the advertised bundle should say “includes Herbal Goodness product, which has a suggested retail price of $XX.00 (or higher)”.
- The MAP Policy applies both to the dealer’s advertised prices and selling prices.
- Vendors must accurately disclose all sales channels during the account application process. Selling Herbal Goodness products on third-party e-commerce marketplaces or platforms including but not limited to Amazon, Walmart Marketplace, eBay, Etsy, Target Plus, and other online marketplaces serving the United States is strictly prohibited unless the vendor has received prior written authorization from Herbal Goodness. Approval to purchase Herbal Goodness products does not constitute approval to sell on any online marketplace. Failure to disclose marketplace sales or engaging in unauthorized online sales will constitute a violation of this policy and may result in immediate suspension or termination of the vendor account.
Herbal Goodness reserves the right to suspend or terminate sales to any vendor that violates this policy, including but not limited to advertising below MAP, selling on unauthorized third-party marketplaces or auction sites, or misrepresenting its sales channels. Vendors found in violation may have their purchasing privileges revoked without prior notice.
For questions about this policy or guidance, please contact us at (800)-820-4829 or sales@herbalgoodnessco.com.
